Case Study

Yarrah

Discover how we transformed Yarrah’s fragmented online presence into a unified, powerful e-commerce platform. By consolidating five separate WooCommerce websites into one multilingual solution. We resolved critical technical issues and created a stable foundation for growth. See how our strategic improvements in automation, marketplace integration, and SEO helped this organic pet food leader develop their website into a key sales channel.

220%

More visitors

5 sites

Merged to 1 site

Services rendered

✓ WooCommerce

✓ Multilingual website

✓ Emergency take-over

✓ Marketplaces & advertising

✓ Marketing automation

✓ Dashboarding

5 websites merged

A stable foundation creating seamless online experiences for five different countries.

220% more visitors

The findability and advertising provides structurally more visitors.

More orders

The website has become an important channel for Yarrah due to increased orders.

Success story: Yarrah pet food

Yarrah, a market leader in organic dog and cat food from Harderwijk, has been thriving since 1992. However, their WooCommerce websites faced significant challenges: instability, security vulnerabilities, and visible error messages that affected user trust. Yarrah turned to PMGT for a transformative solution.

With operations spanning five countries, Yarrah had its own website managed by a less reliable agency that resulted in strong vendor lock-in.

Recognizing the urgency, PMGT swiftly analyzed the entire ecosystem and collaborated with our in-house system administrators to identify and resolve server overload issues. We then migrated Yarrah’s websites to an independent, stable hosting provider, restoring their autonomy and enhancing website performance.

Since the migration, Yarrah’s website has evolved into a critical sales channel, significantly boosting their online presence and operational efficiency.

“Thank you, PMGT, for taking over the website build and creating the e-commerce platform we needed. Your professional and profound approach transformed our online presence and operational efficiency. We highly recommend PMGT to any organization seeking impactful and thoughtful digital solutions.“

F. van Doorn Yarrah

From data to information

Building on our successful initial take-over, Yarrah sought deeper insights into their data to drive strategic decisions. We developed a comprehensive dashboard that consolidated key KPI’s across all five websites, highlighting areas with the highest profit potential. Our ad-hoc cooperation developed into the next level. Recognizing the inconsistencies among the individual sites, we unified them under a single, multilingual domain (yarrah.com). PMGT ensured that the best elements of each site were preserved, developed missing content, and established a stable WooCommerce environment. We also tackled the challenge of multi-currency support, enabling Yarrah to operate seamlessly across different markets. Based on this succes we were requested to extend our services to other brands of Yarrah.

"We were able to help Yarrah make significant strides in efficiency and smart marketing automation, enabling them to become truly more competitive and elevate their game."

Alain Vogel PMGT

WooCommerce integrations for all countries

Pet shops were Yarrah’s primary sales channel, but they aimed to boost their own online sales. With a stable, multilingual WooCommerce website, we implemented multiple integrations between WooCommerce and Yarrah’s back-office software.

Additionally, PMGT set up automated communications with various fulfillment partners around the world, ensuring efficient order processing and logistics management across different countries.

The niche that Yarrah operates in is perfectly suited for online ordering, so pet owners don’t always have to go to the pet shop. We raised their competitiveness.

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Successful advertising on marketplaces

To complement their enhanced website, we structured Yarrah’s advertising efforts on major marketplaces like Bol, Amazon, and Google Shopping. By automating the export and standardization of product information, Yarrah could efficiently manage and purchase advertisements. Additionally, we implemented data-driven strategies to optimize ad placements and budget allocations, ensuring maximum return on investment. This comprehensive approach allowed Yarrah to target their ideal customers more effectively and scale their advertising campaigns seamlessly.

This strategic move not only increased their online visibility but also transformed their website into a significant additional sales channel. As a result, Yarrah experienced a substantial boost in sales and brand recognition across multiple platforms, reinforcing their position as a market leader in organic pet food.

Standardization leads to more organic traffic

The comprehensive website improvements resulted in better search engine performance. Leon Katz noted, “A consolidated website holds more authority than five separate ones. Google rewards this with higher search rankings.” By eliminating errors and enhancing site structure, Yarrah’s website saw a substantial increase in organic traffic, validating our strategic SEO approach.

Advice for a tech-switch

As Yarrah’s traffic and orders surged, their set-up needed to be made future proof. Recognizing the urgency, Alain Vogel, PMGT’s co-founder, recommended a strategic tech-switch to a more robust platform capable of efficiently handling higher transaction volumes. This pivotal decision, combined with our comprehensive, full-service implementation of a new e-commerce brand, underscored PMGT’s dedication to long-term collaboration and continuous innovation. “We enabled Yarrah to achieve significant improvements in efficiency, website stability and intelligent marketing automation, empowering them to compete effectively and excel in the competitive e-commerce landscape,” explains Alain. This move not only enhanced their operational capacity but also fortified their market position, reflecting our commitment to excellence and empowering our clients to thrive.

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