CreditDevice
Discover how we helped CreditDevice secure top positions in Google through our comprehensive TLC (Technology, Links, Content) approach. Operating in a competitive credit management software market, we achieved significant SEO results by implementing technical optimizations and deployment of our proprietary content & link propagation model. Learn how this led to increased qualified leads and ultimately a complete website transformation to support their growing online success.
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Success story CreditDevice
PMGT has been working successfully with CreditDevice for quite some time. In this case study, we explain how we comprehensively help this great company with their online marketing, which has resulted in structurally higher positions in Google and more leads for sales.
CreditDevice is a wonderful Dutch tech company that creates credit management software and provides related services. They came to us with a request to help them manage their website and attract more quality visitors. A challenge we were happy to take on.
CreditDevice operates in a competitive market. The keywords they want to be found for are very niche. This means that not many people search for these keywords, but when someone does search for them, there’s a high chance that this person is interested in CreditDevice’s products.
High order values in the credit management industry make top Google rankings especially advantageous. As an international player, CreditDevice competes with several global organizations. This reinforces the importance of a strong SEO strategy to stand out on both a local and global scale.
"We have been working with PMGT for SEO for quite some time now, which is clearly paying off, as can be seen in the increase of our Google positions, domain authority and website requests. SEO requires patience, but the result is definitely worth it."
A combination of technology, links and content
"By applying the TLC model, we managed to achieve a 370 percent increase in search engine traffic."
High-quality links are important
Websites on the internet are interconnected through links, which Google uses as a measure of a website’s or webpage’s popularity and authority. Pages with the highest-quality links pointing to them are more likely to rank higher in search results.
With this in mind, we developed a strategic approach to identify reputable websites where we could place links to CreditDevice.com, a process known as link building. The quality of these linking websites is crucial, as is the pace at which new links are acquired and several other factor. By implementing a carefully crafted strategy, we secured the number one position in Google for CreditDevice’s most important keyword. Additionally, we’ve achieved top-three rankings for several other key terms.
Beyond external links, internal linking within a website also plays a significant role. While Google’s algorithms are highly advanced, effective Search Engine Optimization (SEO)—as this discipline is known—aims to guide Google in understanding the website’s structure and priorities even better. By strategically linking to key pages within the site, we help Google identify the most important content, ensuring the right pages rank highly and minimizing the risk of irrelevant pages appearing in search results.
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Contact us →Competing with AI
The third factor in the TLC model is content, specifically the text on the website. This has become increasingly challenging with the surge of AI-generated content, like that created with tools such as ChatGPT, flooding the internet. Additionally, we must prepare for a future where AI-driven searches reshape how users find information.
In collaboration with CreditDevice, we analyzed the target audience’s search behavior, identified opportunities to optimize existing content, and developed new material. One key outcome was a knowledge base, answering frequently asked questions from potential customers. This content helps Google direct users to CreditDevice’s site.
Standing out amidst a sea of AI-generated content requires more than just publishing—it demands exceptional quality. Strong copywriting, coupled with data-driven adjustments using tools like Hotjar and Google Analytics, ensures content performs effectively. And, as competition increases, the other TLC factors—technology and links—play an even greater role in securing a competitive edge.
"I believe what sets PMGT apart from other agencies is our genuine commitment to understanding our clients. For example, with CreditDevice, our team spent a day shadowing the sales manager to gain insight into what content would resonate most with their ideal customers."
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