Kenniscentrum LVB
Discover how we helped Kenniscentrum LVB achieve a 350% increase in website visitors through technical optimization and strategic improvements. By implementing a robust SEO strategy and streamlining their content management, we transformed their website into an effective knowledge-sharing platform while providing clear insights to stakeholders.
Services rendered
Success story: Kenniscentrum LVB
At PMGT, we pride ourselves on fusing marketing genius with development mastery to deliver transformative results. Our collaboration with Kenniscentrum LVB, a leading non-profit dedicated to raising awareness about Mild Intellectual Disability (LVB), exemplifies how we empower organizations to maximize their budgets and achieve exceptional outcomes.
Through our partnership, Kenniscentrum LVB has experienced a 350% increase in website visitors and significantly reduced the time spent on developing reports and content, showcasing our ability to drive impactful, scalable growth.
LVB affects approximately 1.1 million Dutch individuals, and Kenniscentrum LVB strives to educate a diverse range of stakeholders—including employers, family members, educators, healthcare professionals, and justice departments. They publish comprehensive reports, provide guidance on recognizing LVB, and offer strategies for managing it across various contexts.
A key channel for disseminating this crucial information is their website, which features over 80 informative PDF’s, downloadable courses and meeting registrations, engaging videos, and a digital magazine. By optimizing their online presence, we ensured KLVB could reach and impact more people efficiently.
"Kenniscentrum LVB is extremely pleased with our collaboration with PMGT. They go beyond what a typical online marketing agency offers, focusing not only on website traffic but also on optimizing our internal workflows. Their expertise in both marketing and development has transformed our digital presence and operational efficiency. I highly recommend PMGT to any non-profit organization seeking impactful and thoughtful digital solutions."
Objectives
- Expand Awareness: Spread knowledge about Mild Intellectual Disability (LVB) and reach a broader audience.
- Enhance Transparency: Provide clear performance metrics to financial backers, ensuring accountability and informed support.
- Streamline Content Publishing: Improve the efficiency and consistency of content development and publication processes, eliminating errors and saving valuable time.
Are you ready to grow and achieve even greater online success yourself?
Contact us →Increase organic traffic
While many marketers opt for advertising to boost website visitors, we implemented a structural SEO strategy tailored to Kenniscentrum LVB’s rich content library. Their website was ideally suited for search engine optimization, but technical issues like slow load times and unstructured data were hindering performance.
By addressing these technical shortcomings, we enhanced site speed and properly structured the data, allowing search engines like Google and Bing to index and rank the hundreds of pages effectively. As a result, Kenniscentrum LVB saw their website visibility soar, achieving higher search rankings within just a few weeks and attracting 350% more visitorsorganically.
Conversion optimization
Beyond resolving technical issues, we enhanced the website’s user experience. Utilizing tools like Hotjar, Clarity, and Google Analytics, we analyzed visitor behavior to understand how users interact with the site. Based on these insights, we reorganized the homepage and restructured the menus and pages for greater intuitiveness.
These improvements enabled visitors to find the information they need more quickly and easily, resulting in increased return visits and longer site durations. Enhanced user-friendliness led to higher engagement and retention, ensuring that visitors stayed longer and interacted more meaningfully with the content.
"We are particularly proud of the fact that we were able to contribute to the work processes at Kenniscentrum LVB. It shows that our collaboration goes far beyond a standard online agency."
Commercial goals for Non-profit
In addition to monitoring visitor behavior, we established key performance indicators (KPIs) to maximize the impact of Kenniscentrum LVB’s online budget. By defining clear goals—such as the number of PDF downloads—we created a comprehensive dashboard that tracks what content is downloaded, where, and when.
This allows Kenniscentrum LVB to measure content popularity and monitor download growth effectively. Moreover, the dashboard empowers further growth and enables quick and accurate reporting to financial backers, ensuring transparency and accountability. By fostering a commercial mindset, we introduced strategic calls-to-action on informative pages, further increasing PDF downloads and enhancing overall engagement.
Streamlined work processes
Lastly, we standardized Kenniscentrum LVB’s work processes to enhance efficiency and consistency in online content publishing. Previously reliant on their former web agency, Kenniscentrum LVB faced costly and time-consuming delays to manage website updates and content additions.
By implementing standardized workflows and empowering their team to manage content independently, we significantly reduced dependency on external resources. This shift not only cut costs but also accelerated the publishing process, allowing Kenniscentrum LVB to maintain an up-to-date and engaging website effortlessly.
Have a similar challenge?
Free consultation →Ready to write your own success story?
Let us turn your visionary ideas into powerful realities. Business accelerating strategies, tactics and implementation.