{"id":30557,"date":"2025-02-27T14:33:26","date_gmt":"2025-02-27T14:33:26","guid":{"rendered":"https:\/\/performance-mgt.com\/?page_id=30557"},"modified":"2026-07-27T07:31:57","modified_gmt":"2026-07-27T06:31:57","slug":"herpositionering-old","status":"publish","type":"page","link":"https:\/\/performance-mgt.com\/nl\/herpositionering-old\/","title":{"rendered":"Herpositionering old"},"content":{"rendered":"<h1>(Her)positioneer je merk:<br \/>\nTransformeer en groei vandaag<\/h1>\n<p>Zet je merk in de schijnwerpers. Upgrade je positionering en behaal meetbaar resultaat.<br \/>\n<a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nGratis verkenning aanvragen<br \/>\n<\/a><\/p>\n<h2>Positionering en Herpositionering, de sleutel naar de toekomst.<\/h2>\n<p>Rebranding of merkpositionering is meer dan een trendy marketingterm. Het is de sleutel tot groei, relevantie en een ijzersterke positioneringsstrategie. Of je nu een b2b-bedrijf wilt herpositioneren of een product wilt verjongen, wij helpen je merkverhaal te herontdekken. Zo blijf je concurrenten voor \u00e9n verover je met impact de markt.<\/p>\n<p>Briefing &amp; strategiePlan van aanpakBrand storyIdentiteit &amp; brandbookMarCom<\/p>\n<style>.elementor-31289 .elementor-element.elementor-element-1fd56a3{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:none;--border-style:none;--border-radius:8px 8px 8px 8px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31289 .elementor-element.elementor-element-1fd56a3:not(.elementor-motion-effects-element-type-background), .elementor-31289 .elementor-element.elementor-element-1fd56a3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31289 .elementor-element.elementor-element-a40565e{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31289 .elementor-element.elementor-element-80b80c7{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31289 .elementor-element.elementor-element-80b80c7:not(.elementor-motion-effects-element-type-background), .elementor-31289 .elementor-element.elementor-element-80b80c7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31289 .elementor-element.elementor-element-3ab4a7f .elementor-button-content-wrapper{flex-direction:row;}.elementor-31289 .elementor-element.elementor-element-3ab4a7f .elementor-button:hover, .elementor-31289 .elementor-element.elementor-element-3ab4a7f .elementor-button:focus{color:var( --e-global-color-astglobalcolor0 );background-color:#CBA55700;}.elementor-31289 .elementor-element.elementor-element-3ab4a7f .elementor-button:hover svg, .elementor-31289 .elementor-element.elementor-element-3ab4a7f .elementor-button:focus svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-31289 .elementor-element.elementor-element-3ab4a7f .elementor-button{border-style:solid;border-width:1px 1px 1px 1px;}.elementor-31289 .elementor-element.elementor-element-d03271b{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31289 .elementor-element.elementor-element-2fe7458{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31289 .elementor-element.elementor-element-2fe7458:not(.elementor-motion-effects-element-type-background), .elementor-31289 .elementor-element.elementor-element-2fe7458 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31289 .elementor-element.elementor-element-0ec5c7e img{width:72%;border-radius:8px 8px 8px 8px;}@media(max-width:767px){.elementor-31289 .elementor-element.elementor-element-80b80c7{--padding-top:50px;--padding-bottom:50px;--padding-left:20px;--padding-right:20px;}.elementor-31289 .elementor-element.elementor-element-2fe7458{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31289 .elementor-element.elementor-element-0ec5c7e{text-align:left;}.elementor-31289 .elementor-element.elementor-element-0ec5c7e img{width:100%;}.elementor-31289 .elementor-element.elementor-element-0ec5c7e > .elementor-widget-container{padding:20px 20px 20px 20px;}}@media(min-width:768px){.elementor-31289 .elementor-element.elementor-element-a40565e{--width:50%;}.elementor-31289 .elementor-element.elementor-element-80b80c7{--width:100%;}.elementor-31289 .elementor-element.elementor-element-d03271b{--width:50%;}.elementor-31289 .elementor-element.elementor-element-2fe7458{--width:100%;}}<\/style>\n<h2>Briefing &amp; strategische roadmap<\/h2>\n<p>Een sterk merk begint met een scherpe strategie. We analyseren je huidige positionering, doelgroep en marktpotentieel. Samen defini\u00ebren we een roadmap die de essentie van je merk vastlegt: van merknaam en architectuur tot tone of voice en merkwaarden. Onze data-driven aanpak garandeert een gefundeerde transformatie, met een consistente look &amp; feel en een merk dat impact maakt.<\/p>\n<p><a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nGratis verkenning aanvragen<br \/>\n<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/customer-journey.webp\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/customer-journey.webp 1024w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/customer-journey-300x300.webp 300w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/customer-journey-150x150.webp 150w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/customer-journey-768x768.webp 768w\" alt=\"\" width=\"1024\" height=\"1024\" \/><\/p>\n<style>.elementor-31287 .elementor-element.elementor-element-25cc8cf{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:none;--border-style:none;--border-radius:8px 8px 8px 8px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31287 .elementor-element.elementor-element-25cc8cf:not(.elementor-motion-effects-element-type-background), .elementor-31287 .elementor-element.elementor-element-25cc8cf > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31287 .elementor-element.elementor-element-289d862{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31287 .elementor-element.elementor-element-8428751{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31287 .elementor-element.elementor-element-8428751:not(.elementor-motion-effects-element-type-background), .elementor-31287 .elementor-element.elementor-element-8428751 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31287 .elementor-element.elementor-element-c918a17 .elementor-button-content-wrapper{flex-direction:row;}.elementor-31287 .elementor-element.elementor-element-c918a17 .elementor-button:hover, .elementor-31287 .elementor-element.elementor-element-c918a17 .elementor-button:focus{color:var( --e-global-color-astglobalcolor0 );background-color:#CBA55700;}.elementor-31287 .elementor-element.elementor-element-c918a17 .elementor-button:hover svg, .elementor-31287 .elementor-element.elementor-element-c918a17 .elementor-button:focus svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-31287 .elementor-element.elementor-element-c918a17 .elementor-button{border-style:solid;border-width:1px 1px 1px 1px;}.elementor-31287 .elementor-element.elementor-element-969e46c{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31287 .elementor-element.elementor-element-befa17c{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31287 .elementor-element.elementor-element-befa17c:not(.elementor-motion-effects-element-type-background), .elementor-31287 .elementor-element.elementor-element-befa17c > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31287 .elementor-element.elementor-element-6a259e8 img{width:72%;border-radius:8px 8px 8px 8px;}@media(max-width:767px){.elementor-31287 .elementor-element.elementor-element-8428751{--padding-top:50px;--padding-bottom:50px;--padding-left:20px;--padding-right:20px;}.elementor-31287 .elementor-element.elementor-element-befa17c{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31287 .elementor-element.elementor-element-6a259e8{text-align:left;}.elementor-31287 .elementor-element.elementor-element-6a259e8 img{width:100%;}.elementor-31287 .elementor-element.elementor-element-6a259e8 > .elementor-widget-container{padding:20px 20px 20px 20px;}}@media(min-width:768px){.elementor-31287 .elementor-element.elementor-element-289d862{--width:50%;}.elementor-31287 .elementor-element.elementor-element-8428751{--width:100%;}.elementor-31287 .elementor-element.elementor-element-969e46c{--width:50%;}.elementor-31287 .elementor-element.elementor-element-befa17c{--width:100%;}}<\/style>\n<h2>Plan van aanpak<\/h2>\n<p>Een strategie is pas krachtig als de uitvoering staat als een huis. Daarom vertalen we de roadmap naar een concreet actieplan, met heldere prioriteiten en een strakke tijdslijn. Van concept tot lancering: wij sturen op meetbare KPI\u2019s en zorgen voor een soepele implementatie. Zo houden we grip op het proces en garanderen we resultaat.<\/p>\n<p><a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nGratis verkenning aanvragen<br \/>\n<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Blueprint-4.webp\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Blueprint-4.webp 1024w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Blueprint-4-300x300.webp 300w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Blueprint-4-150x150.webp 150w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Blueprint-4-768x768.webp 768w\" alt=\"\" width=\"1024\" height=\"1024\" \/><\/p>\n<style>.elementor-31285 .elementor-element.elementor-element-9ecacbd{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31285 .elementor-element.elementor-element-e8d56db{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31285 .elementor-element.elementor-element-4625d26{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31285 .elementor-element.elementor-element-4625d26:not(.elementor-motion-effects-element-type-background), .elementor-31285 .elementor-element.elementor-element-4625d26 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31285 .elementor-element.elementor-element-3b8ec26 .elementor-button-content-wrapper{flex-direction:row;}.elementor-31285 .elementor-element.elementor-element-3b8ec26 .elementor-button:hover, .elementor-31285 .elementor-element.elementor-element-3b8ec26 .elementor-button:focus{color:var( --e-global-color-astglobalcolor0 );background-color:#CBA55700;}.elementor-31285 .elementor-element.elementor-element-3b8ec26 .elementor-button:hover svg, .elementor-31285 .elementor-element.elementor-element-3b8ec26 .elementor-button:focus svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-31285 .elementor-element.elementor-element-3b8ec26 .elementor-button{border-style:solid;border-width:1px 1px 1px 1px;}.elementor-31285 .elementor-element.elementor-element-26e6623{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31285 .elementor-element.elementor-element-12ffe61{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31285 .elementor-element.elementor-element-12ffe61:not(.elementor-motion-effects-element-type-background), .elementor-31285 .elementor-element.elementor-element-12ffe61 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31285 .elementor-element.elementor-element-0c43607 img{width:72%;border-radius:8px 8px 8px 8px;}@media(max-width:767px){.elementor-31285 .elementor-element.elementor-element-4625d26{--padding-top:50px;--padding-bottom:50px;--padding-left:20px;--padding-right:20px;}.elementor-31285 .elementor-element.elementor-element-12ffe61{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31285 .elementor-element.elementor-element-0c43607{text-align:left;}.elementor-31285 .elementor-element.elementor-element-0c43607 img{width:100%;}.elementor-31285 .elementor-element.elementor-element-0c43607 > .elementor-widget-container{padding:20px 20px 20px 20px;}}@media(min-width:768px){.elementor-31285 .elementor-element.elementor-element-e8d56db{--width:50%;}.elementor-31285 .elementor-element.elementor-element-4625d26{--width:100%;}.elementor-31285 .elementor-element.elementor-element-26e6623{--width:50%;}.elementor-31285 .elementor-element.elementor-element-12ffe61{--width:100%;}}<\/style>\n<h2>Brand story<\/h2>\n<p>Merken die raken, blijven hangen. Samen ontwikkelen we een krachtige brand story die authentiek, onderscheidend en herkenbaar is. We bepalen de juiste tone of voice, afgestemd op je doelgroep en merkpersoonlijkheid. Of je nu een speelse of zakelijke uitstraling zoekt, B2B of B2C: wij zorgen voor een verhaal dat verbindt, inspireert en je merk een ziel geeft.<br \/>\n<a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nGratis verkenning aanvragen<br \/>\n<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Brand-Story.webp\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Brand-Story.webp 1024w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Brand-Story-300x300.webp 300w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Brand-Story-150x150.webp 150w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Brand-Story-768x768.webp 768w\" alt=\"\" width=\"1024\" height=\"1024\" \/><\/p>\n<style>.elementor-31283 .elementor-element.elementor-element-810c093{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:20px 20px 20px 20px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31283 .elementor-element.elementor-element-df25a09{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31283 .elementor-element.elementor-element-e3ea3f7{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31283 .elementor-element.elementor-element-e3ea3f7:not(.elementor-motion-effects-element-type-background), .elementor-31283 .elementor-element.elementor-element-e3ea3f7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31283 .elementor-element.elementor-element-ae3b513 .elementor-button-content-wrapper{flex-direction:row;}.elementor-31283 .elementor-element.elementor-element-ae3b513 .elementor-button:hover, .elementor-31283 .elementor-element.elementor-element-ae3b513 .elementor-button:focus{color:var( --e-global-color-astglobalcolor0 );background-color:#CBA55700;}.elementor-31283 .elementor-element.elementor-element-ae3b513 .elementor-button:hover svg, .elementor-31283 .elementor-element.elementor-element-ae3b513 .elementor-button:focus svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-31283 .elementor-element.elementor-element-ae3b513 .elementor-button{border-style:solid;border-width:1px 1px 1px 1px;}.elementor-31283 .elementor-element.elementor-element-83171dc{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31283 .elementor-element.elementor-element-6a15ca8{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31283 .elementor-element.elementor-element-6a15ca8:not(.elementor-motion-effects-element-type-background), .elementor-31283 .elementor-element.elementor-element-6a15ca8 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31283 .elementor-element.elementor-element-00459dd img{width:72%;border-radius:8px 8px 8px 8px;}@media(max-width:767px){.elementor-31283 .elementor-element.elementor-element-e3ea3f7{--padding-top:50px;--padding-bottom:50px;--padding-left:20px;--padding-right:20px;}.elementor-31283 .elementor-element.elementor-element-6a15ca8{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31283 .elementor-element.elementor-element-00459dd{text-align:left;}.elementor-31283 .elementor-element.elementor-element-00459dd img{width:100%;}.elementor-31283 .elementor-element.elementor-element-00459dd > .elementor-widget-container{padding:20px 20px 20px 20px;}}@media(min-width:768px){.elementor-31283 .elementor-element.elementor-element-df25a09{--width:50%;}.elementor-31283 .elementor-element.elementor-element-e3ea3f7{--width:100%;}.elementor-31283 .elementor-element.elementor-element-83171dc{--width:50%;}.elementor-31283 .elementor-element.elementor-element-6a15ca8{--width:100%;}}<\/style>\n<h2>Visuele identiteit &amp; brandbook<\/h2>\n<p>Een sterke visuele identiteit is onmisbaar voor merkherkenning. Wij ontwerpen een krachtig logo, een slim kleurenschema, doeltreffende typografie en beeldtaal die je positionering versterkt. Van iconografie en verpakkingen tot signing en gevelreclame: alles ademt jouw merkstrategie. Met een helder brandbook zorg je voor een consistente uitstraling, zowel intern als extern.<\/p>\n<p><a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nGratis verkenning aanvragen<br \/>\n<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Advertising.webp\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Advertising.webp 1024w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Advertising-300x300.webp 300w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Advertising-150x150.webp 150w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Advertising-768x768.webp 768w\" alt=\"\" width=\"1024\" height=\"1024\" \/><\/p>\n<style>.elementor-31281 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.elementor-element.elementor-element-22c5179{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31281 .elementor-element.elementor-element-a18a8b6{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;border-style:none;--border-style:none;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-31281 .elementor-element.elementor-element-a18a8b6:not(.elementor-motion-effects-element-type-background), .elementor-31281 .elementor-element.elementor-element-a18a8b6 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-31281 .elementor-element.elementor-element-048d9b0 img{width:72%;border-radius:8px 8px 8px 8px;}@media(max-width:767px){.elementor-31281 .elementor-element.elementor-element-07d6493{--padding-top:50px;--padding-bottom:50px;--padding-left:20px;--padding-right:20px;}.elementor-31281 .elementor-element.elementor-element-a18a8b6{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-31281 .elementor-element.elementor-element-048d9b0{text-align:left;}.elementor-31281 .elementor-element.elementor-element-048d9b0 img{width:100%;}.elementor-31281 .elementor-element.elementor-element-048d9b0 > .elementor-widget-container{padding:20px 20px 20px 20px;}}@media(min-width:768px){.elementor-31281 .elementor-element.elementor-element-5c402e1{--width:50%;}.elementor-31281 .elementor-element.elementor-element-07d6493{--width:100%;}.elementor-31281 .elementor-element.elementor-element-22c5179{--width:50%;}.elementor-31281 .elementor-element.elementor-element-a18a8b6{--width:100%;}}<\/style>\n<h2>Visuele identiteit &amp; brandbook<\/h2>\n<p>Een sterke visuele identiteit is onmisbaar voor merkherkenning. Wij ontwerpen een krachtig logo, een slim kleurenschema, doeltreffende typografie en beeldtaal die je positionering versterkt. Van iconografie en verpakkingen tot signing en gevelreclame: alles ademt jouw merkstrategie. Met een helder brandbook zorg je voor een consistente uitstraling, zowel intern als extern.<\/p>\n<p><a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nGratis verkenning aanvragen<br \/>\n<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Briefing.webp\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Briefing.webp 1024w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Briefing-300x300.webp 300w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Briefing-150x150.webp 150w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/03\/Briefing-768x768.webp 768w\" alt=\"\" width=\"1024\" height=\"1024\" \/><\/p>\n<h2>Strategische (Her)positionering die Impact Maakt<\/h2>\n<p>Een sterk merk is geen toeval \u2013 het is een bewuste keuze. Bij V&amp;K helpen we bedrijven groeien door hun positionering te verfijnen of volledig te herdefini\u00ebren. Of je nu een nieuw merk lanceert of je bestaande identiteit wilt versterken, wij zorgen voor een strategische transformatie die je onderscheidend, relevant en onweerstaanbaar maakt.<\/p>\n<p>Onze aanpak is data-driven, creatief en resultaatgericht. We duiken diep in je merk-DNA, analyseren de markt en defini\u00ebren een heldere koers. Van merkstrategie en visuele identiteit tot tone of voice, website en digitale activatie \u2013 wij vertalen je merkwaarden naar een overtuigende positionering die resoneert bij de juiste doelgroep.<\/p>\n<p>Wil jij een merk dat indruk maakt en conversie oplevert? Neem contact met ons op en ontdek hoe we samen jouw merk laten groeien.<\/p>\n<p><a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nGratis verkenning aanvragen<br \/>\n<\/a><\/p>\n<h2>Bavaria<\/h2>\n<p>Internationale positionering<br \/>\n<a href=\"https:\/\/performance-mgt.com\/nl\/cases\/bavaria\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nBekijk case<br \/>\n<\/a><\/p>\n<h2>Ons Proces: Van Strategie naar Succes<\/h2>\n<p>Een sterke (her)positionering vraagt om een doordacht en gestructureerd proces. Bij V&amp;K begeleiden we je stap voor stap, zodat jouw merk evolueert op een manier die logisch, krachtig en meetbaar is.<\/p>\n<p><strong>Analyse &amp; Strategie<\/strong> \u2013 We duiken diep in je merk, markt en doelgroep(en). Wat maakt jou uniek? Waar liggen de groeikansen? Op basis van data en inzichten ontwikkelen we een positioneringsstrategie die jouw merk onderscheidend en toekomstbestendig maakt.<\/p>\n<p><strong>Concept &amp; Creatie<\/strong> \u2013 We vertalen de strategie naar een inspirerend merkverhaal, een consistente tone of voice en een visuele identiteit die direct herkenbaar is. Zo krijgt jouw merk een sterke, eenduidige uitstraling.<\/p>\n<p><strong>Implementatie &amp; Activatie<\/strong> \u2013 Van website en content tot marketingcampagnes: we zorgen dat jouw merkverhaal op alle touchpoints impact maakt en de juiste doelgroep aanspreekt.<\/p>\n<p><strong>Maatwerk mogelijk<\/strong> \u2013 Heb je enkel een nieuw logo of een frisse website nodig? Ook dat kan. We stemmen onze aanpak af op jouw behoeften.<\/p>\n<p>Benieuwd hoe we jouw merk transformeren? Plan een vrijblijvend strategiegesprek en ontdek wat er mogelijk is.<\/p>\n<p><a href=\"https:\/\/performance-mgt.com\/nl\/contact\/?info=Ik%20wil%20een%20gratis%20%28her%29positionering%20verkenning%20aanvragen%20over%3A\"><br \/>\nContact opnemen<br \/>\n<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/02\/herpositionering.png\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" srcset=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/02\/herpositionering.png 542w, https:\/\/performance-mgt.com\/wp-content\/uploads\/2025\/02\/herpositionering-294x300.png 294w\" alt=\"\" width=\"542\" height=\"554\" \/><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/5-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"5.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/4-1-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"4-1.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/3-2-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"3-2.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/2-2-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"2-2.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/creditdevice-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"creditdevice.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/1-1-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"1-1.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/withbestregards-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"withbestregards.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/27-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"27.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/26-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"26.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/20-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"20.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/19-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"19.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/18-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"18.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/17-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"17.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/16-qu31pj9obpiwppp2q911rj9bv4btyrxzztkpu0xvc8.png\" alt=\"16.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/15-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"15.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/14-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"14.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/13-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"13.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/12-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"12.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/11-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"11.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/ordiginal-logo-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"ordiginal-logo.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/10-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"10.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/9-1-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"9-1.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/letterop-logo-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"letterop-logo.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/8-1-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"8-1.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/7-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"7.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/6-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"6.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/performance-mgt.com\/wp-content\/uploads\/elementor\/thumbs\/odavide-qu31pk7iijk71bnpkrfoc10sgi776h1qby87bawh60.png\" alt=\"odavide.png\" \/><\/figure>\n<h2>Veelgestelde Vragen (Q&amp;A)<\/h2>\n<p>Binnen welke sectoren zijn jullie actief?<br \/>\nWij werken met zowel B2B- als B2C-bedrijven in uiteenlopende sectoren. Van charitatieve instellingen en consumentengoederen tot technologie, e-commerce, finance, healthcare en dienstverlening. Onze marketingstrategie\u00ebn zijn altijd op maat en afgestemd op de specifieke uitdagingen van jouw markt.<br \/>\nHoe ontwikkelen jullie een rebrandingstrategie?<\/p>\n<p>We starten met een strategisch gesprek en een grondige briefing. Indien nodig voeren we een diepgaande analyse uit van je merk, markt, doelgroep(en) en\/ of persona\u2019s. Op basis daarvan ontwikkelen we een heldere strategie met een sterke positionering, visuele identiteit en communicatiestijl die jouw merk onderscheidend en toekomstbestendig maakt.<\/p>\n<p>Kan ik ook alleen een nieuwe website laten maken?<\/p>\n<p>Ja, absoluut! We kunnen specifieke onderdelen oppakken, zoals een nieuwe website of een vernieuwd logo. Mocht je later behoefte hebben aan een bredere merkstrategie, dan kunnen we dat naadloos uitbreiden.<\/p>\n<p>Wat maakt Performance-MGT anders dan andere marketingbureaus?<br \/>\nOnze kracht ligt in de combinatie van strategische marketing, technische expertise en hoge persoonlijke betrokkenheid. We bieden ge\u00efntegreerde oplossingen die verder gaan dan traditionele marketing. Geen losse campagnes, maar een doordachte aanpak gericht op duurzame groei en impact.<br \/>\nHoe kan ik starten?<\/p>\n<p>Heel eenvoudig! Plan een vrijblijvend strategiegesprek en ontdek hoe wij je kunnen helpen je merk naar een hoger niveau te tillen. We bespreken je doelen en zorgen voor een aanpak die perfect aansluit bij jouw ambities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Her)positioneer je merk: Transformeer en groei vandaag Zet je merk in de schijnwerpers. Upgrade je positionering en behaal meetbaar resultaat. Gratis verkenning aanvragen Positionering en Herpositionering, de sleutel naar de toekomst. Rebranding of merkpositionering is meer dan een trendy marketingterm. Het is de sleutel tot groei, relevantie en een ijzersterke positioneringsstrategie. Of je nu een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30557","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/pages\/30557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/comments?post=30557"}],"version-history":[{"count":149,"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/pages\/30557\/revisions"}],"predecessor-version":[{"id":33759,"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/pages\/30557\/revisions\/33759"}],"wp:attachment":[{"href":"https:\/\/performance-mgt.com\/nl\/wp-json\/wp\/v2\/media?parent=30557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}